ONSITE OPTIMISATION SERVICES
This page is geared towards MYSERVICE clients (past and present) and, more importantly, their respective developers an outline of web elements that we put emphasis on because of their value to Search Engine Spiders' algorithm(s); and Search Engine Index Scripts within both the internal and external Cache Data Centres across the world. Also, this guide is purposed to equip towards being able to make website updates in the future without compromising the onsite optimisation implemented previously.
FOLLOWING ONSITE OPTIMISATION FOR MAIN FACTORS, EXPECT THAT:
Total number of indexed pages will be maximised - mainly to allow these pages to illustrate the target pages' relevancies AND contribute to the site's authority for content that will help your target pages gain importance (especially if they are highly relevant to the target keywords)
Improved site rankings for targeted keywords AND all of their respective secondary variations that will contribute to the ranking of the primary keywords as well
Better accessibility of the entire website to Search Engine robots allowing them to better understand what your website &/or target pages are relevant for
In case of web index penalties (where your pages are absolutely blocked from appearing on SERPs entirely), your target pages and their neighbouring pages will be given an almost certain chance of being re-included into the index
- Optimum compliancy to Google Quality Guidelines.
- Ensuring pages are in Google's primary index, and NOT the supplementary index
- Easier SEO management in the future for ongoing website development
- Admin indexation through tools available on Google Webmaster Tools
- Sitemap management
DS TECHNICIANS CONSIDER THE FOLLOWING AS MORE IMPORTANT ITEMS:
ONSITE SEO REVIEWS ARE CONDUCTED WITH THE FOLLOWING ONSITE SEO CHECKLIST
- LIVE INDEXATION ISSUES
- Canonical URL(s)
- Robots.txt
- NoFollow Tag
- Onsite Penalty
- DUPLICATE ISSUES
- Duplicate Web Elements
- Content
- Canonical consistency
- CANONICAL URL(s) VALUES AND CONSISTENCY
- Target Page(s)
- Site-wide
- 404 "Page not Found" Configuration
- TITLE TAGS
- META INFORMATION
- Meta Description
- Meta Keywords
- Meta Refresh (redirect)
- Meta Robot Commands
- Meta NoFollow
- Meta NoODP
- Meta NoTranslate
- CONTENT OPTIMISATION
- Text-based
- Header Tag Usage
- Image-based
- Mixed Media Content
- OPTIMISED NAVIGATION & ACCESSIBILITY
- Site-wide Optimised Backlinks
- Site accessibility
- Sitemaps
- INBOUND LINK PROFILE
- MALICIOUS BEHAVIOUR
- SITEMAP
- WEBSITE SERVER IP LOCATION
- ROBOTS.TXT FILE
Kindly ensure that this guide is passed over to your web developers and that they read through this document after, before or during any SEO marketing campaign. In our experience, we have seen website target pages achieve their ranking targets at the end of the duration of their SEO campaign only to lose that ranking weeks later when their website was updated without regard to SEO onsite work done.