OFFSITE MARKETING

Building up a natural link profile is the key to the learning the mystery behind the SEO link building riddle. By ensuring any inbound links to your website are varied, showing a well-rounded approach and showing the links aren't added and shortly after dropped by an unscrupulous webmaster, optimising your link profile and showing keynote factors that are considered by Google may not be that tough - wrong. Securing long-term visibility as an apprentice is nay on impossible and considered as impossible by some. At MYSERVICE, this is one of our top priorities - there are way too many link building companies out there who will get you short-term results, only to have you drop like lead following the removal of the inbound outbound links from their link pages to your website.

Offsite SEO MarketingIf an off-site SEO profile is developed properly, your website will be exposed to some of the most highly searched keywords on the internet and with a natural, organic profile that we can continue to build on. In understanding the dynamics of web referrals and how Google's algorithms evaluate these referrals, we know where to push the campaign to gear it towards a well-rounded, extremely weighty and natural link profile that Google cannot pass off as mainly "paid-for PR manipulating" link building.

NATURAL PROFILE BUILDING

Natural Link BuildingWe understand the need for the ethics of your business to be sound because this has a high value when a potential customer pays attention to your site. To promote this, we begin with setting up and optimising existing online profiles which are visible among different social media platforms and web directories. This brings the greater value of not only your product but things that people look at when they check the "about us" page. Online profiles include, Google Profiles, Facebook, LinkedIn, Yell, etc. Each profile offers different opportunities to market your product and each has a different approach.

Beyond the superficial construct of many other SEO companies; our offsite marketing strategies are built on traditional models of marketing, advertising and strategic business planning. While much of the methodologies were developed a long time ago, the principles apply exactly the same and in fact, these are good reminders of the simple approaches that we are so susceptible to miss out during these modern times where one can get easily distracted.

DMOZ - ODP LISTINGS OPTIMISATION

To briefly describe the Open Directory Project (ODP) by the "Directory Mozilla" (DMOZ) site purpose, one would have to see its role and function in the web. Basically, it is the most widely distributed database of web content that is evaluated by real human beings. When Google decided to link-in with their database, in effect, this made the Google Search algorithm in its own league and that is why people simply continue using Google when search is concerned - because their basis of theme, relevance and relative classification is defined by humans and not Artificial Intelligence.

We cannot emphasise enough about the value of not only having your website listed in DMOZ but having that particular listing optimised because if your company name wasn't consistent with your target keywords, potential issues that would arise could end-up costing you more for marketing your website.

RELEVANT DIRECTORY SUBMISSIONS

The existing network of directories, regardless of their prestige-value, is simply too massive to disregard. Although it's costing is much less than off-site SEO themed links, their importance is visible as a contributor to a natural off-site link profile. It is fact that directories and search engines feed their data files to each other regularly. A site's relevance to a theme and its importance is developed largely by directories. Some directories are actually authorities in defining to the niche relevance as to what category your site is likely to fall under and what it is all about which will assist the early push for ranking - directory sites such as DMOZ, yahoo and the like are heavyweight contributors to web content, the way we view it and how it is categorised.

PRESS RELEASE SUBMISSIONS

News updates on your company and any current affairs regarding products &/or services launches, acquisitions, mergers, new hires, staff promotions, or any other business is golden content. When your Company Press Release is distributed to major PR websites, you also update your general web content that is published with your company name, a link back to your website and a point of interest for a potential client who may be researching your company.

Having a good amount of PR material in Google's index will also mean you have essentially provided your own online reputation campaign as well; this is down to the first page hopefully being filled with PR & other content that has been submitted. Press Releases will also increase your website trust value and, if set up correctly, can be easily broadcast through your RSS Feed & immediately updated to your Social Media accounts as well such as, Facebook, Twitter, LinkedIn and so on.

CONTENT ARTICLE SUBMISSIONS

Submitting your content to high quality article websites brings a huge amount of off-site marketing content. Content distribution is a fantastic way of stock piling your external content in some of the best article websites on the internet and receiving an inbound link to your website from each article, normally imbedded in the content. By increasing your visibility by these means, the overall marketing campaign moves forward as web visibility and search ranking is almost synonymous.

BLOG DIRECTORY SUBMISSIONS

Having your blog updated on a regular basis is great, but it's better when the content values of the blog itself are pushing value weight across your website better than ever. One of the best ways to achieve a more valuable blog is to have your content pages submitted to relevant blog submission websites and procure inbound links to the blog, creating a force to be reckoned with.

THEMED LINK BUILDING

Inbound links are the fundamental backbone for achieving SERPs (Search Engine Ranking Positions) within the Google algorithm. Google adds authority to your website for two reasons: 1/. Onsite SEO, 2/. Offsite SEO. Essentially, together with relevancy on your target pages, the relevancy pointing towards your target page is equally important. Themed links allow us to build website popularity, which promotes natural SERPs. Our criteria are tight:

  • Manually Built Links (meaning we are constantly working for you)
  • Unique C-Class IP Address
  • No Bad Neighbourhood Websites
  • Unique Content From Link Partner Website
  • Page Cached Within Google
  • Less Than 75 Outbound Links
  • Do-Follow Links
  • No Comment Links
  • Banner Links Include Alt-Tag
  • English Language Websites
  • No Gambling/Adult Websites
  • 12 Month Link Replacement Guarantee (We Will Replace Broken Links)

WHY USE US FOR YOUR NATURAL LINK BUILDING?

Our team has been working in the field of SEO marketing, specifically achieving visibility within the organic search arena of Google since the algorithm launched as a referral based system. With this being said, we have experience of building offsite SEO campaigns for some of the most high profile organisations in the world, and know what Google looks for when rewarding hard work with a natural search engine listing.

To hear what we have to say and understand our services further, please contact us for more information on our services. We are more than happy to give you a greater understanding of the voting system and how you may achieve greater visibility.